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"When love and skill work together, expect a masterpiece" — John Ruskin "Don't make something unless it is both necessary and useful; but if it is both necessary and useful, don't hesitate to make it beautiful." — Shaker Philosophy.
At the risk of oversimplifying ... what I really do is offer a service to our customers", explains Fatima Aktaou, designer of Moroccan origin. A massive understatement which nevertheless agrees with Fatima's conviction that clothing must be above all useful, of good quality and well designed as well as beautiful, comfortable, flattering and fun to wear.
This intention to combine utility and quality with beauty is rare in an industry often driven by a desire for novelty. This is just one of the characteristics that distinguish this major talent from the contemporary clothing of its peers. Another point of difference is Fatima's concern about the longevity of the product. There is the same interest in the durability, use and construction of a garment as in its design. Equally unusual is Fatima's ability to design 360 degrees, working more like an architect or sculptor than a fashion designer.